The Ultimate Guide To real-time analytics
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Frequency capping. This is often the ability to Regulate how often And the way persistently in complete a particular ad is demonstrated to someone user.
To construct the basic performance of ad serving technologies is an infinite undertaking in and of itself, but Then you definitely would have to make sure that the server could integrate with the all kinds of other aspects of the advert tech ecosystem.
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Campaign scheduling. This allows you to established and automate commence and close dates for specific campaigns.
In the end, ad servers have to operate as enormous decision engines to pick which advertisements to provide to which people at lightning speed. Doing that proficiently will require some very advanced functions, such as the next:
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